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Building

What I'm currently working on.

Clarisix

The executive view of your Amazon business.

Amazon businesses run on disconnected tools — advertising, inventory, reviews, profitability — each speaking its own language. The result is noise, not clarity. Founders and CFOs end up stitching spreadsheets together and trusting metrics that aren't accounting-ready.

Clarisix is the analytics platform I'm co-founding to fix that. It unifies six core areas — Sales, Advertising, Profitability, Inventory, Content, and Customer Experience — into one place, with CFO-grade margin analysis and honest metrics decision-makers can actually defend.

The guiding principle is simple: clarity is a product. Executives shouldn't need analysts, consultants, or weekly rituals to understand how their business is performing. Design should serve insight, not impress with complexity.

Stage: In development. Early adopters joining the waitlist get a 30% lifetime discount.

Link: clarisix.com · vision

e-Comas Tech

The technology arm of the e-Comas group.

e-Comas is a global Amazon and marketplace agency founded in Luxembourg in 2013, helping brands grow on Amazon, Shopify, Walmart, CDiscount, Bol, Veepee and beyond. e-Comas Tech is the group's software arm — a toolkit for marketplace optimization and brand growth, spanning content comparison across marketplaces, analytics dashboards, and the operational tooling the agency relies on day to day.

I'm CEO of e-Comas Tech SARL, the entity that owns and ships this platform. Much of what we learn building it for our brands feeds directly into Clarisix.

Link: e-comas.tech · e-comas.com

Is Not Rocket Science (Podcast)

Depth over hype, in 25–35 minute chunks.

A podcast I'm launching about the analytical frameworks, statistical principles, and data structures that actually explain why things work — or fail — in e-commerce. Each episode is 25 to 35 minutes: long enough to go deep, short enough to respect your time.

The format is simple: bring the most brilliant minds in the space on, and have them explain the genuinely complex topics driving e-commerce in language anyone can follow. No fluff, no buzzword bingo.

Audience: anyone who cares about depth over hype.

Stage: Pre-launch.

Last updated: April 2026