About

I'm Claudiu.

By day, I build technology for e-commerce brands, mostly around Amazon.

I currently work as a CTO in the agency world, while building a product that shortens the path from insight to action. In this space, data is messy and decisions are expensive. Clarity is a competitive advantage.

My background is statistical/ML heavy. I'm allergic to vague metrics and dashboards that look nice but don't tell you what to do. I like systems. Clean definitions. Fewer charts, better questions.

Outside work, I train: cycling, running, lifting. I chase the slow progress that comes from consistency.

It's the same reason I write: to think in public. To be rigorous. To change my mind when evidence demands it.

This site is a place for that. Simple pages. No noise. Just ideas I'm trying to make clearer.